The Concept of Social Media Marketing

In today’s fast-changing marketplace, businesses need a superpower to run their operations smoothly. To reach to customers beyond boundaries, language barrier and geographical limitations, businesses need a quick information channel that conveys the message perfectly. Social media marketing is one such great way to explore potential ways to hobnob with people oversees. It is a generic term that explains effective social marketing via different useful channels such as audio, video, networking sites, blogs etc. As one of the smart means of online marketing, social media marketing can transform the way businesses have been carried to fulfill their aspirations in a longer run. By using social media marketing, traffic can be easily generated and channelized to a website where right audiences are targeted to serve positively.

When decided to use social media marketing for your business, a great planning is needed to make sure you will be heard rightly at the right time. Hatch your definite plan to conceptualize your serious marketing campaigns. The most prominent benefit of this kind of marketing is ensuring a strong one to one interaction between targeted people. The success lies in building a healthy tie with people and ensuring the networking yields you the best outcomes in the near future.

Why Social Media Marketing?Social media marketing is mainly intended to recommend a huge traffic to your website. Through meaningful contents, and information, awareness is created and diverted to the service page for people to take appropriate action. This is one of the main reasons why social media websites are used as the best platforms to explore your company’s future. Most companies use social media campaigns to get valuable inbound links. Inbound links help companies’ websites to rank higher in the search engine listings. Ranking high means more exposure and good traffic. It will also strengthen the reputation of these websites. You can put sensitive videos and audios to help these websites get popular.

Direct & Indirect marketing:Importantly, the success in this kind of marketing lies in choosing the best websites to start your marketing campaigns. If your goal is increase your popularity, you can choose site like “Facebook” which has a wide reach worldwide. You can create your niche marketing campaign to promote your services there and advertise your specialties planfully. You can also use sites like Digg, Mixx and others to indirectly convey your message effectively and loudly. For your promotions, you can choose to advertise through media websites such as Youtube. Share your video, audio, pictures and others to create your own fan club.

Does Your LinkedIn Profile Summary Sound Like a Lame Author's Bio At the Back of a Book?

Many LinkedIn professionals simply copy their bios from their website or the back of their book. And believe me you can tell. For example, I recently spoke to Ted Gee about changing his LinkedIn profile. I told him that his summary read like a back flap of a hard cover book. His exact response was, “You nailed it! That is exactly what I did”.

Why Your LinkedIn Profile Should Not Sound Like an Author’s Biography…

Your profile should not sound like an author’s bio because it is and old and over used format. Do you remember anything you have read from a bio? No, that is because there is never anything interesting or memorable in an author’s bio. Your profile needs to entice your audience to want to learn more about you. It needs to have strong and engaging copy. It had to make the individual who is reading it scroll down further and eventually visit your website. But none of this can ever happen if your profile is dull and average.

Here are 5 Secrets to Making Your Profile More Exciting and Enjoyable to Your Readers…

1) Make your profile summary in 1st person not 3rd person. LinkedIn is a virtual networking platform for business professionals who want to do more business. It is the first step in building a relationship with someone. You wouldn’t introduce yourself in the third person if you met someone at a networking event. – would you? Then why would you introduce yourself on your profile in 3rd person when writing in first person gives you a more genuine and personal touch.

2) Speak to your audience’s desires, wants and needs. For example here is part of the introduction we created for the summary for PRLeads Founder Dan Janal:

Imagine being featured on the front page of USA TODAY — and then being able to double your speaking fees immediately just like PR LEADS client Patrick Snow of Creating Your Own Destiny. Imagine the website traffic and sales you can generate if only you can find a way to get more publicity so you can speak to millions for free!

Now, small business owners, solo PR firms, speakers, authors and entrepreneurs can get name-brand publicity tools and publicity coaching they can afford. I’m talking about the same top-tier publicity tools that major corporations use to get mega media placements – but you can get it at a fraction of their cost.

Do you see how Dan’s intro speaks to the needs, wants and desires of a small business owner looking to attract media attention?

3) Reveal mistakes your target audience is making and how you are the solution to their problems. For example, in Skip Weisman’s profile summary we revealed how one of his clients admittedly lost 5 million in ten years before working with him. By showing your audience the types of mistakes they are making (that they don’t even realize they are doing), you will stop prospects dead in their tracks. They will automatically want to see if they are making costly mistakes themselves. The key part of this process is to provide reasons how you can help members of your audience and why they should work with you.

4) Show client results. For example, on Help My Website Sell founder Adam Hommey’s profile we included results like:

* Ross Jeffries (Founder of Speed Seduction) – For every dollar he spends on internet marketing consulting, he earns several dollars back. In fact, with one of his promotions, he made more than $60,000 in less than 24 hours!

* MaryPat Kavanagh – Saved thousands of dollars after Adam reviewed her website and internet marketing systems. He showed her how she’s wasting money on complex solutions that are actually costing her money.

5) Use LinkedIn profile templates. When you use templates like the ones found at , you get the structure, format and organization you need to create a more audience-focused, exciting profile. Here is just what one user had to say about LinkedIn templates:

Kristina, I wanted to thank you and recommend your products for LinkedIn Profiles. I purchased them and followed your templates and my LinkedIn profile went from completely empty to completely professional. I have had testimonials, been published and still didn’t know how to use those tools to my advantage. Your tools gave me that. Since then I have had more connections, more recommendations, and more conversations with potential customers. Always remembering to use the call to action skills I learned from your templates.

The next time you login to your LinkedIn account read your profile and see if it appeals to you as a reader. If it does not, you definitely have to follow some of the tips you just read to improve upon the copy.

Remember you have to entice the reader to learn more about you and what to work with you or purchase your products. One way to guarantee this is to make sure your profile does not read like an author’s biography.

Financial Social Media The SEC Weighs In

Recently the SEC issued an Alert as to financial social media. In the Alert, the staff notes that the “use of social media by the financial services industry is rapidly accelerating” and encourages firms using financial social media to “adopt, and periodically review the effectiveness of, policies and procedures regarding social media in the face of rapidly changing technology.” The staff goes on to make the following observations.

General Observations

The staff notes that firms vary in their compliance program approaches to financial social media, and that many firms currently have multiple overlapping procedures that may generally apply to the use of financial social media, rather than a single, unified social media policy. The staff expressed concern that these overlapping procedures (covering, for example, advertisements, client communications or electronic communications) may create confusion regarding their application to the use of financial social media by investment advisory personnel and the types of social networking activity that are permitted or prohibited by an investment adviser.

Factors for Investment Advisers to Consider

The Alert sets forth a non-exhaustive list of factors that investment advisers are encouraged to consider when evaluating their compliance programs with respect to financial social media. This list includes:

Standards for Investment Adviser Representatives/Solicitors

* Usage guidelines on the appropriate and inappropriate use of financial social media for representatives and solicitors

* Standards for content created by the firm or its representatives or solicitors

* Policies and procedures to address representatives or solicitors who conduct firm business on personal or third-party financial social media websites

Where the investment adviser is part of a larger corporate enterprise, it may wish to consider guidelines pertaining to enterprise-wide use of financial social media

Procedures for Monitoring Use of Financial Social Media and Legal Compliance

* Frequency of monitoring of representative or solicitor activity

* Approval or pre-approval of posted content

* Sufficient dedication of compliance resources

* Criteria for approval of participation

* Training for representatives

* Certification by representatives and solicitors that they understand and are complying with firm policies and procedures

* Information security risks posed by representative access to social media websites

Impact on Investment Advisers

* Investment advisers may need to address the use of financial social media in the course of fulfilling their fiduciary, compliance and recordkeeping obligations. Given that the use of Financial Social Media may not fit smoothly within existing federal securities laws and regulations relating to client disclosure/communication and advertising, it may present a challenging compliance matter for investment advisers.

* Although the SEC staff and FINRA have suggested areas of concern and potentially relevant considerations to address, there is no one-size-fits-all set of policies and procedures appropriate for all usages of financial social media by investment advisers and their personnel. Therefore, an investment adviser that permits the use of financial social media should tailor its social media policies to suit its operations, taking into account the considerations suggested by the Alert and the FINRA notices.

* The SEC is unlikely to issue more definitive guidance regarding the use of financial social media in the near term. Until more concrete guidance/market practice has emerged, firms may benefit from taking a conservative approach by limiting the use of social media and the ability of non-firm personnel to “like” or post content to the firm’s social media website.

* Monitoring and recordkeeping related to Financial Social Media may also present challenges for investment advisers. Due to the difficulty of readily identifying which financial social media interactions may require records, some investment advisers may be tempted to capture all such interactions, notwithstanding that investment advisers, unlike FINRA member broker-dealers, are not required to retain all communications relating to their business “as such.”

How Link Building And Submission Service Help Your Business

How can link building and other submission service help my business? This is the question that most business owners tend to ask when they first heard about search engine optimization. This article will briefly explain how search engine optimization has changed the course of advertisement in the world of business.

It is already a given fact that the internet is now a crucial part of the world’s daily lifestyle. People who are looking for a certain product or service do not open their local phone directory anymore. Instead, people are now checking out places such as Google, Yahoo and Bing. Yes, the search engines now play a huge factor in the world of business. With billions of visitors that Google and Yahoo receive each and every day, businesses have decided to invest on this huge opportunity to acquire potential customers and clients.

There are numerous search engine optimization strategies. Some of these strategies are directory submission, article submission, blogging, etc. Article submission is a process where you submit articles to article directories. By means of creating quality and informative articles and submitting them to major article directories, you’ll be able to boost your website’s traffic. Since links are allowed in resource boxes in article directories, it can also provide your website with decent amount of backlinks to improve its search engine ranking for your chosen keyword.

Another ideal SEO and link building strategy is directory submission. Web directories are websites where most internet users visit to find any important information regarding a certain product or service. For example, people who are looking for plumbing or dental service or perhaps people who are looking for gadgets and other items visit web directories. This is why most businesses target web directories to further promote their business. Additionally, you can have appropriate titles and tags for your website and this will also further enhance your website’s search engine ranking performance.

However, search engine optimization is a tedious process. It is not done overnight and expect results in the following day. You can do it by yourself but results would take some time. Hence, it is recommended that you seek assistance from a trusted search engine optimization company and acquire their submission service. Most of these SEO companies offer link building and submission service. This move will save you time, effort and money. These companies hire professionals in the field of search engine optimization. With their service, you will have a freedom of mind and can assure yourself that your business is in good hands.

Basics Of How To Create A Facebook Page For A Business

By now, you have likely heard about trending social networking sites that are taking the business industry by storm. These sites such as, Facebook, Twitter, and Linked-In, are assisting businesses in promoting themselves and connecting with customers. Whether you’re looking to increase profits, get feedback, or just get the word out about your company or product, social networking can help you.

In our opinion, Facebook has shown to be by far the most effective of all social networking sites for businesses to utilize. The new updates and features implemented into Facebook Pages enable you to customize your fans experience on your page. In this guide, we will discuss how to create your own Page, keep people interested, and provide tips for growing your fan base on Facebook. Let’s Get Started!

CREATING A PAGE

Assuming you already have a personal Facebook account, login to the site using your regular information. You will then need to locate the “Search Bar” at the top of your home page. Once you have found it, go ahead and enter the term Facebook Pages into the search area. When you have located and clicked on Facebook Pages from within the search results, you should be re-directed to Facebook Pages and be viewing their wall.

Locate your attention to the left-hand side of the page and slowly start to scroll down. You will spot a list of links, more specifically a ‘Create a Page’ link. Click’ the link and you will be again re-directed to another page. On this page, you will need to select the type of Page you would like to create from the options shown. Once you have decided on the type of fan page design you want, click’ on it and fill out the required information and submit. You now have a brand new Page for your business waiting to be set-up!

SETTING UP YOUR NEW FACEBOOK PAGE

Profile Picture:

To begin, we recommend starting with the simplest feature by uploading your profile picture. This photo can be a maximum size of 200 X 600 pixels. My Office Sidekick encourages the use of this entire space for maximum visual impact. Utilizing design programs to create your own profile photo can be fun! It’s important to be sure it includes your businesses logo and contact information in the design.

In the event you have no design skills, or don’t even have a clue as to what a pixel is, it may be wise to consult with a designer, such as My Office Sidekick.

Step 1) Upload your profile photo by selecting the ‘Upload a Photo’ button on your getting started page. Here you can browse your computers files for the photo’s location. After the photo has finished loading, you should now see your new profile picture at the top left-hand side of your facebook fan page design.

Step 2) Next you will need to adjust your photo thumbnail. The thumbnail is the small-cropped image or “avatar” you see around Facebook with your posts. To edit the thumbnail, simply hover your cursor over your new profile picture. You will then see a link appear that says ‘change picture’. Click on the link and you will be re-directed to another page. On this page below your profile picture you can find a link called ‘Edit Thumbnail’. Select the link and a small pop-up window will appear. You can now adjust your thumbnail by dragging the photo into the desired position. Select save and you’re finished with setting up your profile picture!

Are you looking for how to create a facebook page for a business? We provide the best custom Facebook fan page design system for as low as no cost – check out today!

The Facts About Social Network Sites

Currently, folks are very aware of the phrase social network, particularly for individuals who used to be greatly active in using the internet. So, what is exactly this term means? It’s actually a group or community of people connected by typical interests, religious beliefs, national politics, solidarity, family relationship, education, and many others.

Besides for the community necessities, these internet sites can even be performed as the efficient promoting tools. Like, one can target customers on social network websites such as associates, close family, and colleagues to offer its goods or services. With the global popularity and usage of Android touch screen phones, BlackBerry, and iPhone, the social network websites were automatically used in more repeated times than ever. Therefore, it tends to switch the technique folks communicate with other folks and also change the technique individuals get profit throughout the web.

In recent times, there are lots of internet sites which provide the social network activity. The following are several websites that are presently getting well-known across the world.

Facebook

Facebook or usually shortened as FB is really the most best-known and most used social network website globally. It was initially released in February 4, 2004 and it was created by the Harvard student, Mark Zuckerberg. The corporation mentioned that there are more than 800 million active users in the world and more than 50% of the active users log on to Facebook day by day.

Twitter

Twitter offers a general kind of social networking and as well concentrates on micro-blogging. It allows you to follow what your buddies are doing and as well share information about your current activity. This is a true rival of Facebook as it now has 200 million new registered users and 100 million active users monthly. Almost all of users sign in to their own account through the mobile phone or pc tablet for instance PlayBook, Galaxy Tab and Motorola Xoom.

YouTube

YouTube is a internet site that lets you search, watch and upload video clips which you created yourself meant for sharing to many other people. You can even download videos from YouTube utilizing the additional programs. This is a good way to make a viral marketing via video. YouTube was created in 2005 and these days it owns 490 million users overall.

LinkedIn

LinkedIn is a social network internet site that is targeted for professional business. It was established in December 2002 and released in May 2003. It is mostly used for professional networking. In August 2011, LinkedIn had over 120 million registered users throughout the world.

MySpace

MySpace is a well-liked internet site that provides a community of friends, personal profiles, blogs, groups, photos, music, and videos particularly for youngsters and adults worldwide. MySpace is also the place to advertise new bands and artists. It had been launched in 2003 and it has 33 million global users (August 2011).

There are plenty of exciting truths about the social network websites, for example those sites have overtaken porn internet sites, there are numerous married couples that met through these sites, and there are many firms that utilized these websites as the marketing and recruitment instrument. Nevertheless, these internet sites are still vulnerable of illegal actions including data robbery and the individuals who claim to be a person that they are certainly not.

Just for your information, there is another social network website which is lately publicized specifically in Indonesia. If you ever want to know what it is, go to the browser and go into the site at . Paseban is an Indonesian Social Network and Community website, where all communities meet up and obtain the ease of contacting all of the members. Here you will discover various communities determined by several issues, passions, religious beliefs, and many other.

Furthermore, you may also discover the impressive applications like Free SMS application that enables you to send messages to friend or relatives that is totally free of charge. There is also an application named Telcolator which provides the calculation of your provider service charges consist of phone, text messages, internet access and many more. Using this really efficient program, you are able to discover on your own of which operator services which meet your needs and behaviors. Other remarkable application will be the What’s Good For Me that permits you to decide which cell phones that are great for your budget and needs. Moreover, there are plenty of other applications that will facilitate the interaction between group or individual. Thus, what are you waiting for? Enter into the site now and you will not really regret it.

Difference Between Social Media and Social Networking

Let’s elaborate the main concept first:

Social (SC) Media Marketing: It is a planned activity of getting audience attention, building a positive brand image, promoting products, ideas or services and persuading people to give a desired response to your business.

SC Networking: Generating a two way communication with the masses, and building relationships for the purpose of personal satisfaction, business promotion and career opportunities.

Elaborating the Concepts:

SC media marketing is solely based on the objectives of business strategies, and has nothing to do with personal interests or relationships. Social networking originated as a platform of interacting with people, however now it has become an ideal promotion platform for small business and a good platform for large businesses. With the shift of practical marketing to virtual marketing, social networking sites now work as a forum of interaction between the businessmen and their audience. However, the main purpose of social networking i.e. interaction has not ever-since changed.

The concept can further be elaborated as:

Few Ideas To Use Twitter In Your Business

Twitter is the most popular social media for peoples to share their knowledge and news to others. Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, known as tweets.

We can use this Twitter as an effective tool to increase our business either online or offline by sharing the things. Most importantly, we have to increase our effective followers, so that we can share them our business quickly. Also our followers should be an active involver and must be interested in retweeting your tweets.

High – Level Steps:

Below are few high-level steps, to use twitter in your business.

Get on Twitter:

Setup an account with a name that is easy to spell and matches the name of your organization, business or services & also that makes sense. In few cases, someone else can be already using your name, at that time you have to be creative and have to come up with an alternative spelling or add a dash between two words etc…

Create a Business Strategy:

Figure out the best way to use Twitter to your advantage and come up with a plan for how you’ll roll out your strategy, which even includes- how to get followers, the types of people/companies you’ll follow, posting frequency, posting content type, landing pages, on and offline promotion, etc… Some common Twitter strategies are:

*Post both regular & specials sales on Twitter.

*Use Twitter to search for people &tweet to their questions, which could be a way to build relationships and potential future customers.

*If your business is based on mobiles you can use Twitter to post your daily location.

*Encourage word of mouth between your followers.

*Post quality content tweets, with the aim – to get others to Retweet and spread it to their followers.

*Notify followers about events you’re attending or putting on.

Follow People on Twitter:

Start following others on Twitter who is working in the same industry of yours or who is somehow related to your industry. See who those people are following, and follow some of those people too. But don’t go overboard following thousands of people right away or your account will quickly start looking like one of the many Twitter spammer accounts out there that follow thousands, have no followers and only post affiliate.

Welcome New Followers:

You’ll always receive an email notification when you have a new follower, so why not thank them for following you? Many people will be happy to see themselves mentioned on Twitter and will definitely remember you for the mention. Just begin doing it round up with your latest follower. Drop a “Thanks for the follow!”message now and then as you have a new follower.

Give a Reason to Deal with You:

Give people a reason why to follow you by offering exclusive deals only on Twitter. Announce the date and time when the deal will be released and be sure to send traffic to a specific sales page or dedicated landing page on your website. This would definitely increase your business level in Twitter.

Share interesting images:

When you’re launching a new product or just redecorated the office, share both professional and candid images with your Twitter followers. Photos and videos are both attractive alternatives to text-only updates and can keep your audience interested, & make them retweet, click favorite etc…

Benefits of Using Twitter in Your Business:

Few benefits are;

*Increasing customer satisfaction with better customer service.

*Strengthening your connection with your local community.

*Following the trends in your industry and watching your competitors closely.

*Breaking the distanced corporate image and communicating more effectively.

*Generating traffic for your local store and website.

Few Positive Approaches Using Twitter:

*Twitter helps one organize great, instant meet ups or tweet ups.

*Twitter works well as an opinion poll.

*Twitter helps with business development, if your prospects are online.

*Twitter can augment customer service.

*Twitter can help direct people’s attention to good things.

*Twitter brings great minds together, and gives you daily opportunities to learn new & interesting things.

*Twitter at events helps people build an instant backchannel.

*Twitter breaks news faster than other sources.

*Twitter gives your critics a forum, but that means you can study them.

Having Facebook Apps Development For Building Your Business Community

Entering into Facebook itself is an objective fulfilled to find friends, connect with people from all over the world and build up own community whether it is for your social networking or business development. Facebook developers with their technical skills formulate a strategy and create an app for you, which can help you establish big business community for you and gain maximum profit from the same.

The most beautiful part of Facebook is the fact that it allows direct communication between its customers and an organization and that through platform which is not only attractive but has a flavor of likeness, beauty and usefulness. Such is the intensity and power of Facebook apps that it has now become a great marketing tool for them. The most effective Facebook application development is also the one that makes it convenient for an organization to make the platform it is using very strong and easy to handle healthy interactions and enable customers to maintain their loyalty level. Apps also allow customers to help in the process of lead generation and ease notification to make your brand access easy. Facebook apps are developed in a way that the customer’s expectations are completely met and help you build business community to reach their highest level of expertise.

Apps allow to have trust developed with customers automatically which also encourage communication with great ease and effectiveness. Facebook Apps also makes it easy for an organization to make sure that platform it is using builds healthy interactions, and feel connected with your products or services. At the same time it can also allow for all problems and challenges to get easily handled. It is also very important to keep in mind that you should also involve yourself in quick downloading which allows you to get hooked towards the webpage.

Overall your Facebook Apps are your best marketing moves as it is through these apps you are reaching million people who can become your clients or friends. Now as and as people are realizing the importance of apps, they are getting the same created as they have realized that
their potential growth is in Facebook and it is their app only which can fulfill their target of growth.

It is the most common proverb ‘make hey while the sun shines’ and you can also sure make the best advantage of Facebook and its feasible features. Through the Facebook apps development you can easily and effectively enhance your business and give an added advantage. Moreover now Facebook is adding more and more features and it is also rumored that now you can listen, watch and read through Facebook.

Compelling Customer Engagement Strategies With The Social Media Analytics Tools

Survival in the present business environment is very painful. You have to be constantly alert to identify prospective opportunities and maximize it for your benefit. You have to be prepared to incorporate the changes in your business policies so that you encounter positive gains. It is obvious that you need strong support to achieve your objectives and this support can be provided by the social media analytics. It help you identify your prospects efficiently and concentrate on implementing strategies that will keep them engaged and loyal.

The social media platform provides you with surplus opportunities to meet new customers and develop a rapport that will culminate in a profitable deal. It provides you the means to increase the visibility of your business through cost-effective advertisements and marketing campaigns. You can attract a large number of customers if you have the right strategy and make your moves wisely. It is natural that you will be overwhelmed by the abundance of contacts that you encounter. It is also easy to lose your way in your fervor to garner maximum customers. It is very important to have a clear set of motives to keep you from digressing.

The potentials of the social gaming market are limitless. So far whatever has been achieved is less. There is a lot to be achieved yet. You can accomplish much more with the social media analytics tools. These tools provide you with detailed information about customers in real-time. It gives you intelligent analysis of the kind of games the customers are interested in, the activities that they indulge in the most and tracks every move of theirs in real-time. This analytics gives you an idea on the kind of games that you should develop to keep your customers engaged for longer periods. The engagement analytics furnished is the key to leveraged returns in your business.

You cannot miss the golden opportunity social analytics provides you. Ensure that you deploy tools that help you move in the right direction without any distractions. You will come across numerous contacts but how can you be sure how many of them want to be your regular customers. It is the social media analytics tools that helps you determine the customers whom you should focus on. In traditional times you could achieve success in business only after you had committed some mistakes and learnt your lessons the hard way. In the modern age you have to nail your targets in the first instance because there is no second chance.