Difference Between Social Media and Social Networking

Let’s elaborate the main concept first:

Social (SC) Media Marketing: It is a planned activity of getting audience attention, building a positive brand image, promoting products, ideas or services and persuading people to give a desired response to your business.

SC Networking: Generating a two way communication with the masses, and building relationships for the purpose of personal satisfaction, business promotion and career opportunities.

Elaborating the Concepts:

SC media marketing is solely based on the objectives of business strategies, and has nothing to do with personal interests or relationships. Social networking originated as a platform of interacting with people, however now it has become an ideal promotion platform for small business and a good platform for large businesses. With the shift of practical marketing to virtual marketing, social networking sites now work as a forum of interaction between the businessmen and their audience. However, the main purpose of social networking i.e. interaction has not ever-since changed.

The concept can further be elaborated as:

Compelling Customer Engagement Strategies With The Social Media Analytics Tools

Survival in the present business environment is very painful. You have to be constantly alert to identify prospective opportunities and maximize it for your benefit. You have to be prepared to incorporate the changes in your business policies so that you encounter positive gains. It is obvious that you need strong support to achieve your objectives and this support can be provided by the social media analytics. It help you identify your prospects efficiently and concentrate on implementing strategies that will keep them engaged and loyal.

The social media platform provides you with surplus opportunities to meet new customers and develop a rapport that will culminate in a profitable deal. It provides you the means to increase the visibility of your business through cost-effective advertisements and marketing campaigns. You can attract a large number of customers if you have the right strategy and make your moves wisely. It is natural that you will be overwhelmed by the abundance of contacts that you encounter. It is also easy to lose your way in your fervor to garner maximum customers. It is very important to have a clear set of motives to keep you from digressing.

The potentials of the social gaming market are limitless. So far whatever has been achieved is less. There is a lot to be achieved yet. You can accomplish much more with the social media analytics tools. These tools provide you with detailed information about customers in real-time. It gives you intelligent analysis of the kind of games the customers are interested in, the activities that they indulge in the most and tracks every move of theirs in real-time. This analytics gives you an idea on the kind of games that you should develop to keep your customers engaged for longer periods. The engagement analytics furnished is the key to leveraged returns in your business.

You cannot miss the golden opportunity social analytics provides you. Ensure that you deploy tools that help you move in the right direction without any distractions. You will come across numerous contacts but how can you be sure how many of them want to be your regular customers. It is the social media analytics tools that helps you determine the customers whom you should focus on. In traditional times you could achieve success in business only after you had committed some mistakes and learnt your lessons the hard way. In the modern age you have to nail your targets in the first instance because there is no second chance.