Does Your LinkedIn Profile Summary Sound Like a Lame Author's Bio At the Back of a Book?

Many LinkedIn professionals simply copy their bios from their website or the back of their book. And believe me you can tell. For example, I recently spoke to Ted Gee about changing his LinkedIn profile. I told him that his summary read like a back flap of a hard cover book. His exact response was, “You nailed it! That is exactly what I did”.

Why Your LinkedIn Profile Should Not Sound Like an Author’s Biography…

Your profile should not sound like an author’s bio because it is and old and over used format. Do you remember anything you have read from a bio? No, that is because there is never anything interesting or memorable in an author’s bio. Your profile needs to entice your audience to want to learn more about you. It needs to have strong and engaging copy. It had to make the individual who is reading it scroll down further and eventually visit your website. But none of this can ever happen if your profile is dull and average.

Here are 5 Secrets to Making Your Profile More Exciting and Enjoyable to Your Readers…

1) Make your profile summary in 1st person not 3rd person. LinkedIn is a virtual networking platform for business professionals who want to do more business. It is the first step in building a relationship with someone. You wouldn’t introduce yourself in the third person if you met someone at a networking event. – would you? Then why would you introduce yourself on your profile in 3rd person when writing in first person gives you a more genuine and personal touch.

2) Speak to your audience’s desires, wants and needs. For example here is part of the introduction we created for the summary for PRLeads Founder Dan Janal:

Imagine being featured on the front page of USA TODAY — and then being able to double your speaking fees immediately just like PR LEADS client Patrick Snow of Creating Your Own Destiny. Imagine the website traffic and sales you can generate if only you can find a way to get more publicity so you can speak to millions for free!

Now, small business owners, solo PR firms, speakers, authors and entrepreneurs can get name-brand publicity tools and publicity coaching they can afford. I’m talking about the same top-tier publicity tools that major corporations use to get mega media placements – but you can get it at a fraction of their cost.

Do you see how Dan’s intro speaks to the needs, wants and desires of a small business owner looking to attract media attention?

3) Reveal mistakes your target audience is making and how you are the solution to their problems. For example, in Skip Weisman’s profile summary we revealed how one of his clients admittedly lost 5 million in ten years before working with him. By showing your audience the types of mistakes they are making (that they don’t even realize they are doing), you will stop prospects dead in their tracks. They will automatically want to see if they are making costly mistakes themselves. The key part of this process is to provide reasons how you can help members of your audience and why they should work with you.

4) Show client results. For example, on Help My Website Sell founder Adam Hommey’s profile we included results like:

* Ross Jeffries (Founder of Speed Seduction) – For every dollar he spends on internet marketing consulting, he earns several dollars back. In fact, with one of his promotions, he made more than $60,000 in less than 24 hours!

* MaryPat Kavanagh – Saved thousands of dollars after Adam reviewed her website and internet marketing systems. He showed her how she’s wasting money on complex solutions that are actually costing her money.

5) Use LinkedIn profile templates. When you use templates like the ones found at , you get the structure, format and organization you need to create a more audience-focused, exciting profile. Here is just what one user had to say about LinkedIn templates:

Kristina, I wanted to thank you and recommend your products for LinkedIn Profiles. I purchased them and followed your templates and my LinkedIn profile went from completely empty to completely professional. I have had testimonials, been published and still didn’t know how to use those tools to my advantage. Your tools gave me that. Since then I have had more connections, more recommendations, and more conversations with potential customers. Always remembering to use the call to action skills I learned from your templates.

The next time you login to your LinkedIn account read your profile and see if it appeals to you as a reader. If it does not, you definitely have to follow some of the tips you just read to improve upon the copy.

Remember you have to entice the reader to learn more about you and what to work with you or purchase your products. One way to guarantee this is to make sure your profile does not read like an author’s biography.

Basics Of How To Create A Facebook Page For A Business

By now, you have likely heard about trending social networking sites that are taking the business industry by storm. These sites such as, Facebook, Twitter, and Linked-In, are assisting businesses in promoting themselves and connecting with customers. Whether you’re looking to increase profits, get feedback, or just get the word out about your company or product, social networking can help you.

In our opinion, Facebook has shown to be by far the most effective of all social networking sites for businesses to utilize. The new updates and features implemented into Facebook Pages enable you to customize your fans experience on your page. In this guide, we will discuss how to create your own Page, keep people interested, and provide tips for growing your fan base on Facebook. Let’s Get Started!

CREATING A PAGE

Assuming you already have a personal Facebook account, login to the site using your regular information. You will then need to locate the “Search Bar” at the top of your home page. Once you have found it, go ahead and enter the term Facebook Pages into the search area. When you have located and clicked on Facebook Pages from within the search results, you should be re-directed to Facebook Pages and be viewing their wall.

Locate your attention to the left-hand side of the page and slowly start to scroll down. You will spot a list of links, more specifically a ‘Create a Page’ link. Click’ the link and you will be again re-directed to another page. On this page, you will need to select the type of Page you would like to create from the options shown. Once you have decided on the type of fan page design you want, click’ on it and fill out the required information and submit. You now have a brand new Page for your business waiting to be set-up!

SETTING UP YOUR NEW FACEBOOK PAGE

Profile Picture:

To begin, we recommend starting with the simplest feature by uploading your profile picture. This photo can be a maximum size of 200 X 600 pixels. My Office Sidekick encourages the use of this entire space for maximum visual impact. Utilizing design programs to create your own profile photo can be fun! It’s important to be sure it includes your businesses logo and contact information in the design.

In the event you have no design skills, or don’t even have a clue as to what a pixel is, it may be wise to consult with a designer, such as My Office Sidekick.

Step 1) Upload your profile photo by selecting the ‘Upload a Photo’ button on your getting started page. Here you can browse your computers files for the photo’s location. After the photo has finished loading, you should now see your new profile picture at the top left-hand side of your facebook fan page design.

Step 2) Next you will need to adjust your photo thumbnail. The thumbnail is the small-cropped image or “avatar” you see around Facebook with your posts. To edit the thumbnail, simply hover your cursor over your new profile picture. You will then see a link appear that says ‘change picture’. Click on the link and you will be re-directed to another page. On this page below your profile picture you can find a link called ‘Edit Thumbnail’. Select the link and a small pop-up window will appear. You can now adjust your thumbnail by dragging the photo into the desired position. Select save and you’re finished with setting up your profile picture!

Are you looking for how to create a facebook page for a business? We provide the best custom Facebook fan page design system for as low as no cost – check out today!

Few Ideas To Use Twitter In Your Business

Twitter is the most popular social media for peoples to share their knowledge and news to others. Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, known as tweets.

We can use this Twitter as an effective tool to increase our business either online or offline by sharing the things. Most importantly, we have to increase our effective followers, so that we can share them our business quickly. Also our followers should be an active involver and must be interested in retweeting your tweets.

High – Level Steps:

Below are few high-level steps, to use twitter in your business.

Get on Twitter:

Setup an account with a name that is easy to spell and matches the name of your organization, business or services & also that makes sense. In few cases, someone else can be already using your name, at that time you have to be creative and have to come up with an alternative spelling or add a dash between two words etc…

Create a Business Strategy:

Figure out the best way to use Twitter to your advantage and come up with a plan for how you’ll roll out your strategy, which even includes- how to get followers, the types of people/companies you’ll follow, posting frequency, posting content type, landing pages, on and offline promotion, etc… Some common Twitter strategies are:

*Post both regular & specials sales on Twitter.

*Use Twitter to search for people &tweet to their questions, which could be a way to build relationships and potential future customers.

*If your business is based on mobiles you can use Twitter to post your daily location.

*Encourage word of mouth between your followers.

*Post quality content tweets, with the aim – to get others to Retweet and spread it to their followers.

*Notify followers about events you’re attending or putting on.

Follow People on Twitter:

Start following others on Twitter who is working in the same industry of yours or who is somehow related to your industry. See who those people are following, and follow some of those people too. But don’t go overboard following thousands of people right away or your account will quickly start looking like one of the many Twitter spammer accounts out there that follow thousands, have no followers and only post affiliate.

Welcome New Followers:

You’ll always receive an email notification when you have a new follower, so why not thank them for following you? Many people will be happy to see themselves mentioned on Twitter and will definitely remember you for the mention. Just begin doing it round up with your latest follower. Drop a “Thanks for the follow!”message now and then as you have a new follower.

Give a Reason to Deal with You:

Give people a reason why to follow you by offering exclusive deals only on Twitter. Announce the date and time when the deal will be released and be sure to send traffic to a specific sales page or dedicated landing page on your website. This would definitely increase your business level in Twitter.

Share interesting images:

When you’re launching a new product or just redecorated the office, share both professional and candid images with your Twitter followers. Photos and videos are both attractive alternatives to text-only updates and can keep your audience interested, & make them retweet, click favorite etc…

Benefits of Using Twitter in Your Business:

Few benefits are;

*Increasing customer satisfaction with better customer service.

*Strengthening your connection with your local community.

*Following the trends in your industry and watching your competitors closely.

*Breaking the distanced corporate image and communicating more effectively.

*Generating traffic for your local store and website.

Few Positive Approaches Using Twitter:

*Twitter helps one organize great, instant meet ups or tweet ups.

*Twitter works well as an opinion poll.

*Twitter helps with business development, if your prospects are online.

*Twitter can augment customer service.

*Twitter can help direct people’s attention to good things.

*Twitter brings great minds together, and gives you daily opportunities to learn new & interesting things.

*Twitter at events helps people build an instant backchannel.

*Twitter breaks news faster than other sources.

*Twitter gives your critics a forum, but that means you can study them.