Twitter is the most popular social media for peoples to share their knowledge and news to others. Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based posts of up to 140 characters, known as tweets.
We can use this Twitter as an effective tool to increase our business either online or offline by sharing the things. Most importantly, we have to increase our effective followers, so that we can share them our business quickly. Also our followers should be an active involver and must be interested in retweeting your tweets.
High – Level Steps:
Below are few high-level steps, to use twitter in your business.
Get on Twitter:
Setup an account with a name that is easy to spell and matches the name of your organization, business or services & also that makes sense. In few cases, someone else can be already using your name, at that time you have to be creative and have to come up with an alternative spelling or add a dash between two words etc…
Create a Business Strategy:
Figure out the best way to use Twitter to your advantage and come up with a plan for how you’ll roll out your strategy, which even includes- how to get followers, the types of people/companies you’ll follow, posting frequency, posting content type, landing pages, on and offline promotion, etc… Some common Twitter strategies are:
*Post both regular & specials sales on Twitter.
*Use Twitter to search for people &tweet to their questions, which could be a way to build relationships and potential future customers.
*If your business is based on mobiles you can use Twitter to post your daily location.
*Encourage word of mouth between your followers.
*Post quality content tweets, with the aim – to get others to Retweet and spread it to their followers.
*Notify followers about events you’re attending or putting on.
Follow People on Twitter:
Start following others on Twitter who is working in the same industry of yours or who is somehow related to your industry. See who those people are following, and follow some of those people too. But don’t go overboard following thousands of people right away or your account will quickly start looking like one of the many Twitter spammer accounts out there that follow thousands, have no followers and only post affiliate.
Welcome New Followers:
You’ll always receive an email notification when you have a new follower, so why not thank them for following you? Many people will be happy to see themselves mentioned on Twitter and will definitely remember you for the mention. Just begin doing it round up with your latest follower. Drop a “Thanks for the follow!”message now and then as you have a new follower.
Give a Reason to Deal with You:
Give people a reason why to follow you by offering exclusive deals only on Twitter. Announce the date and time when the deal will be released and be sure to send traffic to a specific sales page or dedicated landing page on your website. This would definitely increase your business level in Twitter.
Share interesting images:
When you’re launching a new product or just redecorated the office, share both professional and candid images with your Twitter followers. Photos and videos are both attractive alternatives to text-only updates and can keep your audience interested, & make them retweet, click favorite etc…
Benefits of Using Twitter in Your Business:
Few benefits are;
*Increasing customer satisfaction with better customer service.
*Strengthening your connection with your local community.
*Following the trends in your industry and watching your competitors closely.
*Breaking the distanced corporate image and communicating more effectively.
*Generating traffic for your local store and website.
Few Positive Approaches Using Twitter:
*Twitter helps one organize great, instant meet ups or tweet ups.
*Twitter works well as an opinion poll.
*Twitter helps with business development, if your prospects are online.
*Twitter can augment customer service.
*Twitter can help direct people’s attention to good things.
*Twitter brings great minds together, and gives you daily opportunities to learn new & interesting things.
*Twitter at events helps people build an instant backchannel.
*Twitter breaks news faster than other sources.
*Twitter gives your critics a forum, but that means you can study them.